Some may think that since we enjoy what we're doing, then it should be free. And yes, it's true; we love designing. However as a business owner, it's a means of survival. We're past the "I'll do a logo for the low-low." I'm noticing a few things.
Designers try to stay away from the free loaders. "Yo, I want a logo man! How much you charge for X? Oh aiight, I'll call you next week after my next paycheck!" But then they decide not to go with any branding. Or they go with an unprofessional brand that was suitable for their pockets.
Your business will not succeed without investment [consistency + money]. You have to invest time and money into your business (marketing, a team) in order for your business to flourish.
I've seen businesses flourish off of a small budget. They had consistency in their products and services which made their customers believers thus spreading the word to new customers.
And I've seen businesses kill themselves with a large budget. In my opinion, a brand and consistency keeps a business above water. Branding keeps the customer interested and familiar with a company. And consistency reinforces.
You can have consistency without a brand, but then customers would not know your name when its time for word of mouth advertising.
My point: Your idea is nothing without a brand [logos].
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